Fast-food 1 step ahead of others amid inflation
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Fast-food – After the fourth quarter, businesses from a range of industries have already begun to release their quarterly results.
It’s a mixed bag overall, while fast-food establishments are the most successful.
The positive news is a result of fast-casual and casual dining establishments that have had a difficult time bringing in new customers.
The news
Despite the fourth quarter coming to a finish, very few publicly traded restaurant firms have reported their most recent quarterly results.
The handful who wrote reports stressed a new pattern.
Customers who had to contend with inflation over the holiday season reduced their out-of-home eating and retail spending.
Instead, fast-food businesses have used their specials and discounted menus to draw clients from various socioeconomic backgrounds.
Economy resilience
Economic upheavals and downturns have affected the market throughout the years, but the fast-food industry has consistently been among the most resilient.
For instance, one of the largest fast-food players in the market, McDonald’s, reported same-store sales rising by 10.3%.
The rise was aided by low-income clients returning more frequently than they did in the previous two quarters.
According to executives, the promotion for Adult Happy Meals was a spectacular success.
When paired with McRib’s annual reappearance, they significantly increased sales.
The fast-food juggernaut’s US traffic climbed for the second straight quarter, defying industry averages.
Other chains
Yum Brands, a rival fast-food chain, also reported strong US demand.
Domestic same-store sales at Taco Bell rose by 11% while this was happening.
The excellent sales are the result of an increase in morning orders, the return of Taco Bell value meals, and the popularity of Mexican pizza.
In the US, Pizza Hut’s same-store sales climbed by 4%.
KFC experienced challenging year-over-year comparisons and a meager 1% gain.
More fast food outlets want to update their status in the coming weeks.
On Tuesday, Restaurant Brands International, the parent company of Burger King, is expected to announce its fourth-quarter results.
Pizza Hut has scheduled the announcement of its financial results for February 23.
A disappointing quarter
Despite the fact that numerous fast-food firms reported improvements, Chipotle Mexican Grill’s sales were a little lacking.
The company’s quarterly profits and sales on Tuesday fell short of Wall Street projections for the first time in more than ten years.
Brian Niccol, the CEO of Chipotle, reassured customers that there had not been any “meaningful resistance” to the fast-food company’s price hikes.
Instead, management at Chipotle offered a lengthy number of justifications for its lackluster outcomes, including:
- Bad economic weather
- The underperforming debut of the Garlic Guajillo Steak
- Challenging comparisons to 2021’s brisket launch
- Seasonality
Jack Hartung, the chief financial officer at Chipotle, attributed the decline in December to weak retail sales at the time.
“As we got around the holidays, we didn’t see that pop, that momentum, that we normally see,” said Hartung.
“Frankly, we started the quarter soft, and we ended the quarter soft.”
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Chipotle stated that in January, the traffic started to increase.
The Omicron outbreaks from a year ago, which compelled Chipotle and other companies to either close their doors early or for a brief period of time, are simple to compare to, however.
According to a research note written by Bank of America analyst Sara Senatore and released on Wednesday, the mild January weather increased demand for the broader industry.
Chains that serve fast-casual food haven’t yet made their fourth-quarter earnings reports public.
Shake Shack has already selected February 16 as the date.
The fast-food chain, however, admitted at the start of January that its same-store sales growth was below Wall Street expectations.
Sweetgreen will declare its earnings on February 23, while Portillo’s will do so on March 2.
The casual dining scene
Although the fast-food sector has mostly flourished, fast-casual restaurants have faced greater challenges than casual dining venues.
Businesses that offer casual eating have had a hard time luring new customers since Chipotle, Sweetgreen, and Shake Shack rose to prominence as superior substitutes.
Red Lobster and Applebee’s employed various tactics, such as substantial discounts and increased promotional spending.
For many restaurant firms, like Brinker International, the issue already existed; inflation’s increase did little more than exacerbate it.
The company is presently working to turn around Chili’s Grill and Bar.
Brinker said at the start of the month that Chili’s traffic decreased 7.6% during the course of the three months that ended on December 28.
According to Kevin Hochman, the CEO of Brinker and former president of KFC’s US business, who talked to investors on the conference call, a drop was expected as it strives to reduce less lucrative transactions.
Chili’s raised its prices in an effort to cut down on the usage of coupons.
